POPPY releases electric new single HARD

Singer, songwriter, subversive performance artist, video director, and purveyor of surrealist chaos Poppy releases the last single off of her forthcoming new album, Zig, set for release on Sumerian Records on October 27th, 2023. Titled “Hard,” the track opens with a distorted, fuzzy bassline that provides the perfect industrial-influenced backdrop for Poppy’s self-reflective musings. The song’s peak sees her reaching a breaking point and dropping her calm disposition, screaming: “No spine, no right, no love, no dice – I always pay the price.” “Hard” is accompanied by a music video directed by Garrett Nicholson and Poppy, depicting Poppy performing the track with her bass guitar and visually capturing the chaotic energy of the track’s bridge.

Poppy – Hard (Official Music Video) – YouTube

“Hard” follows on the heels of “Knockoff,” a sinewy preview of what fans can expect from Zig, and “Motorbike,” a sensual dark pop anthem. The accompanying music videos provide more arresting, captivating visuals from an artist known for displacing norms and redefining her genre on her own terms. Since its release, Knockoff has gained over 1.6 million streams on Spotify alone.

In January, Poppy will embark on the Concrete Forever Tour supporting Bad Omens in Europe, followed by her headlining Zig Tour across Europe in February. Check out the dates below!

1/27 – Berlin, Germany @ Columbiahalle
1/28 – Koln, Germany @ Palladium Cologne
1/29 – Koln, Germany @ Palladium Cologne
1/30 – Munich, Germany @ Zenith
2/01 – Zurich, Switzerland @ Halle 622
2/02 – Offenbach am Main, Germany @ Stadhalle Offenbach
2/04 – Tilburg, Netherlands @ Poppodium 013
2/05 – Brussels, Belgium @ Ancienne Belgique
2/06 – Paris, France @ Salle Pleyel
2/08 – Dresden, Germany @ Alter Schlachthof
2/09 – Prague, Czechia @ SaSaZu
2/10 – Innsbruck, AT @ Congress Innsbruck
2/11 – Milan, Italy @ Alcatraz